Episodes
Doctors and Cigarettes: The Shocking Story Behind the More Doctors Smoke Camels Campaign
Welcome to another episode of Selling Cures, a podcast that delves into the most enthralling moments in the history of US healthcare marketing, advertising, and public relations. Brought to you by TopHealth Media and fully narrated by AI, today we unravel the story behind one of the most notorious a...
Selling Energy: The Story of Geritol and Tired Blood
Welcome back to "Selling Cures," the podcast where we uncover the most captivating stories from the world of healthcare marketing and public relations. In today's episode, we journey back to the 1950s to explore the meteoric rise and contentious legacy of Geritol and its infamous "Tired Blood" campa...
The Marlboro Man: A Marketing Marvel and Public Health Dilemma
Welcome to Selling Cures, the podcast that delves into the fascinating world of healthcare marketing, advertising, and public relations. In today's episode, we uncover the incredible story of the Marlboro Man—an advertising icon who transformed Marlboro from a refined cigarette brand for women into ...
The Dark Side of Marketing: OxyContin's Role in the Opioid Epidemic
In today's episode of "Selling Cures," we delve into a dark chapter of pharmaceutical marketing that significantly impacted American healthcare: the aggressive promotion of OxyContin in the 1990s and 2000s. Once hailed as a breakthrough in pain management, this powerful opioid painkiller by Purdue P...
The Unexpected Journey of Dawn Dish Soap from Kitchen to Wildlife Rescues
In today's episode, "Selling Cures," we're unraveling the fascinating journey of how a humble household cleaning product became a beacon of wildlife conservation. Join us as we explore the groundbreaking wildlife rescue campaign launched by Dawn Dish Soap in the 1980s. Initially designed as an effec...
Pepsi's Youth Movement: The Campaign that Reshaped the Cola Wars
In this episode of Selling Cures, we'll take you on a journey back to the 1950s as we explore Pepsi Cola's groundbreaking "Cola of the Youth" campaign. Learn how Pepsi, in a bold move to differentiate itself from the dominant Coca Cola, targeted America's burgeoning youth culture. By aligning their ...
Marketing Mental Health: The Rise of Prozac
Welcome to Selling Cures, the podcast that dives deep into the intriguing world of healthcare marketing, advertising, and public relations. In today's episode, we unfold the remarkable journey of Prozac, the drug that redefined mental health treatment in the 1980s. Starting as a revolutionary medica...
The First Blood Bank: How PR Revolutionized Healthcare in 1937
Welcome to "Selling Cures," the podcast where we uncover the fascinating stories at the crossroads of healthcare, marketing, advertising, and public relations. In today's episode, we're traveling back to 1937 to explore a groundbreaking moment in medical history: the creation of the first blood bank...
Crisis Management Masterclass: The 1982 Tylenol Poisonings and Johnson & Johnson's Historic Response
Welcome to another episode of "Selling Cures," where we delve into pivotal moments in US healthcare's marketing, advertising, and public relations. Today, we're unfolding a story that shook the foundation of the healthcare industry and set a precedent for crisis management and corporate responsibili...